BCSBI

By Demo User

Our history begins back in 1998, when the first European office was opened in Cham, Switzerland, by the Stern 18 Company.

Moreover, another survey of students' parents reveals that students now make 70 percent of their purchases themselves. These purchases are often made on credit cards. Therefore, students often have a significantly higher purchasing power.

That’s awesome! Future belongs to youngsters, so businessmen can’t ignore their needs in any case.

Bernard Show

If you have not yet considered this demographic, it is time to reach out to them now! Social media is a popular method for socialization and communication between many young people. Students are the majority users of social networking sites like Facebook and Twitter. These are the right places to introduce brands to young people.It is probably the right place to introduce a brand to them. To capture the student audience, it is essential to be a part of the conversation; it is also important to keep them engaged. Social media is the ideal platform for this.

However, studies state that half of these social media savvy youngsters fail to follow brands on social networking sites. Students who do follow often only show temporary, marginal support. Social media is definitely a great platform for engaging students and spreading the word. However, it is definitely not the best for brand introduction and recognition.

 

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  • Guest (James Bernard)

    The author did a great job with all these research work. Really valuable information, thank you!

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  • Guest (Bill Brown)

    Completely agree with the author. Modern businessmen should involve young people, introduce brands to them, socialize… Looks like a fresh product market!

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  • That’s awesome! Future belongs to youngsters, so businessmen can’t ignore their needs in any case.

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